Lady Gaga drops a new dance album. Will Smith returns to music. Klarna lets you pay later for your Big Mac. The memes say: we’re doomed.

But the truth?

The world isn’t ending. It’s just shifting—and perception is everything.

Right now, we’re seeing a weird collision of pop culture, economic anxiety, and meme-driven market panic. Welcome to what the internet is calling the “vibecession.”

Here’s what that means for you, the (smart) martial arts studio owner:

Consumer confidence is sliding—not because of cold hard numbers—but because of how people feel. While the data says the economy is relatively stable (low unemployment, strong job growth), the average American is scrolling headlines and TikToks that scream, “Brace for impact!”

And when people feel uncertain, they spend less. Even on things they care about.

That’s where you come in.

Here’s What Smart Studio Owners Should Do:

1. Control the "Vibe" Inside Your Studio

You can’t control the stock market or interest rates. But you...