I’ve gotten this question so many times and it really makes my blood boil. Not so much at the question itself, but at the underlying psychology behind it.

And the question is: Should I raise my rates?

My answer: YES! Stop over thinking it. Stop it. Just raise your rates.

Here's why. You are worth more. In fact, 95% of you reading this right now are UNDERCHARGING!

The first digit in your monthly tuition price should be a 2. As in $200+ per month.

You owe NO ONE an explanation... (unless your plan is to raise current active paying member rates-which I'll discuss below)

As you already know, everything else in our world increases in price every year, heck, some things even increase every month. Yet, too many martial art school owners don't increase their rates.

Seriously, think about it, gas, milk, electricity, dry cleaning, beer, wine. water, airline prices, gymnastic lessons, health insurance, college tuition, gym memberships, rent, mortgage, payroll, internet, cell phones, Netfli...