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The Guide to Success: Money, Meaning, and Mastery

blog business money success Jan 22, 2024



In the dynamic world of martial arts, the journey of a studio owner is unique and challenging. It’s not just about teaching martial arts; it’s about building a successful business and leading a fulfilling life. In this post, we’ll delve into three critical aspects that every martial arts studio owner should focus on: Money, Meaning, and Self-Mastery.

1. The Role of Money in Your Dojo’s Success

Money is often seen as a controversial topic, yet its significance cannot be understated. For a martial arts studio owner, financial stability is not just about personal gain. It enables you to provide a better life for your family, invest in your dojo, and contribute to your community.

But how do you attract financial success? The key lies in action. Money is drawn to those who are decisive and proactive. Indecision and procrastination, on the other hand, are major deterrents. Your choices today directly influence your financial health tomorrow....

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When you should (and should not) raise your rates

I’ve gotten this question so many times and it really makes my blood boil. Not so much at the question itself, but at the underlying psychology behind it.

And the question is: Should I raise my rates?

My answer: YES! Stop over thinking it. Stop it. Just raise your rates.

Here's why. You are worth more. In fact, 95% of you reading this right now are UNDERCHARGING!

The first digit in your monthly tuition price should be a 2. As in $200+ per month.

You owe NO ONE an explanation... (unless your plan is to raise current active paying member rates-which I'll discuss below)

As you already know, everything else in our world increases in price every year, heck, some things even increase every month. Yet, too many martial art school owners don't increase their rates.

Seriously, think about it, gas, milk, electricity, dry cleaning, beer, wine. water, airline prices, gymnastic lessons, health insurance, college tuition, gym memberships, rent, mortgage, payroll, internet, cell phones,...

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The 3 realities of being CEO


Last week in one of our coaching groups I came across a question from an owner about some push back that he was experiencing from his staff about some forward changes he wanted to implement in his business.

Far too many of us struggle with this same issue of trying to keep everyone on our team happy while we trying to keep our business successful, so I felt it was important to share this with all of you.

As the leader of your martial art business there are some hard realities you have to learn to accept.

Reality #1. You will NEVER please everyone. You make decisions for your business based on the best information that you have and that you feel are in the best interest of YOUR business. The most successful people in the world today were once though of as "crazy" and got resistance at every turn. (ELON, JEFF, STEVE, BILL,)...The difference is, they BELIEVED in what they were doing and they KNEW that their idea would be for the better in the long term.

Reality #2- Humans are creatures...

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5 Things you can do right now to improve your Business for 2022


Implement these 5 things into your business this week and watch how different your results can be.

Doing things differently is going to be one of the secrets to improving your results for this year. Try and make your business the  go-to weekly thing for your members. Read on for our “in use” best practices on scaling your business, so you can build a lasting brand. 

Have a PLAN for referrals!  

There are two things we know that studio owners crave: a dedicated network of students and pro shop merchandise sales. With our new student referral program feature, there’s now an opportunity for your existing students to refer their friends to your school. If you need more details on this reply back to this email and we will send it to you FREE.  Now, owners of any size school can take advantage of student referrals immediately. This will  increase your revenue improve your sales and expand your student retention.

Product Updates 

Got a pro...

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Your Business > Your Team?

business coaching success Nov 02, 2021
Every business aims to provide a service, to sell a product,or to deliver something meaningful to the industry but what many martial art school owners don’t realize is that success begins with empowering your people.
Even if right now It's only You. Or you plus 1.
Here are 5 TEAM BUILDING rules we learned from people who are way ahead of the game. They inspire us so we can continue to build and scale our studios and our teams in them:
1. Give them authority and a sense of responsibility. People want guidance, not rhetoric. They need to know what the plan of action is and how it will be implemented. They want to be given responsibility to help solve the problem and the authority to act on it.” ~Howard Schultz, Starbucks.
2. Make sure they understand your mission and believe it can be done. No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve...
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The Most Reliable Way To Get New Members



Being OPEN......Now, this sounds like a no brainer.

But we have talked to so many martial arts business owners and asked them about their hours of operation and far too many just decide to go in “when they feel like it,” or maybe it's an hour before classes start.

There's a big problem with that.

There's no other professional business in the country that I can think of. That does that, except martial artists, this is something that needs to stop.

Here's a quick story about  a young martial arts school owner,

I owned my first martial art studio when I was 21. And I had two problems.

I was 21.


It was my first business.


Because I was, young and (business) dumb, I would come in whenever I felt like. I would go out and party and have a great time on the weekends (and ok on the weekdays too). Did I mention that I was 21?…

But what I did know was that I wasn't being as successful as I thought I could be.

Fortunately for me, my dad, who's the founder...

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The Biggest Mistake business owners make- Mind Blowing!


When you see my videos you can watch them on YouTube, on Facebook, on Instagram, on Twitter, you might see them on Reels, Tik Tok, Snapchat or LinkedIn. The point is, you can see and consume our content almost anywhere. Your potential customers are no different than you, they have a preferred platform that they consume content on.

As a business owner of any kind, it is in your best interest to make sure that your customers can find you where they are, not where you want to be. And this is the flip that we continue to help business owners change their mindset on so that their business can continue to grow and prosper. And of course we want to do the same thing for you.

Its also very important to understand that, love it or hate it,  Social media is not going away anytime soon. You can romanticize about the past and be like, well, we used to do it this way. We used to do it that way. But eventually when you spend time dwelling on the past and how “it used to be”...

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Secrets of a NINJA


Kombat Attraction- Level 2

In this short video we show you a little of segment 2 of the best LOW COST/ HIGH IMPACT ways you can gain new members without spending any extra money.

Here's another one of the BEST and easiest WAYS to get new clients
Simple. Effective.
and yet..... SCARY as HELL.
The fear of rejection.
What if they say NO?
We get it. We were there too...
You think your classes are great... You think your business is the best.... But yet you are afraid to ask for referrals?... 
It's easy to delude yourself into this thinking pattern when you never ask for feedback- or referrals.
RIP OFF THE BANDAID- Find out the truth. Ask your members, customers, clients to refer you a new one......
If they say NO- It's telling you something that YOU as the business owner NEED TO KNOW. Yes, its hard to hear and its a blow to your ego.... 
That's how to adjust, that's how to adapt, that's how to fix the problems so...
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The Best Way to Re-Activate members


BONUS Clip from the Business Kombat Live show:

Adam Kifer and I drop KILLER CONTENT for School owners
How to get your "Pre- Covid" Members REACTIVATED, and back into your studio.
How to position your business for "Post Covid" Success.
Campaign for your "Grand Re-opening"
We specialize in helping Martial Art School owners keep their business thriving and not just surviving.
Got a question for us? Comment below and we will get it covered in a future episode of Business Kombat LIVE!
Need questions answered right away? PM me @ChrisCasamassa The Dojo Doctor. I'm Always happy to help!
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What's Keeping You Down? The #1 Reason is this....

Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.

It reminded me of the story  of the crabs.

You see, crabs in an open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.

Why wouldn’t the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too? 

Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.

The crab story reflects human nature. Other people  – family, friends, co-workers – industry "experts" will try to drag someone that’s succeeding down to their level. 

When one tries to do something different, get better skills, improve...

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