Most studios don’t fail at social media—they just go quiet. Not because you don’t care, but because:

• You get busy.

• Posting slips.

• Momentum breaks.

Meanwhile, parents keep scrolling. Competitors keep showing up. Algorithms reward consistency, not intention.

Why consistency matters 

1. Retention & community: Regular posts keep current families engaged between classes—micro-wins, shout-outs, and reminders reduce “drift” and missed classes.

2. Referrals on autopilot: Proud-parent shares multiply your reach to friend networks better than any ad.

3. Local trust signals: Frequent posts + location tags + reviews boost local discovery (and feed Google’s “active business” signals).

4. Offer recall: When a parent is finally “ready,” your last 7–14 days of content decides who they DM first.

5. Hiring & culture: Consistent content attracts higher-caliber instructors and part-time help who want to be part of an active, mission-driven team.

The “3×3” posting frame...