Let me give it to you straight: influencer marketing isn’t just for billion-dollar brands or celebrity collabs. It’s not about landing the Kardashians. It’s about owning your zip code.
I’ve personally worked with big names—Jesse Itzler, Mike Michalowicz—and those connections gave Business Kombat a powerful boost. But here’s the truth:
You don’t need a national name to win locally.
You need a smart strategy and the courage to hit “send” on a DM.
And you’d better move fast—because influencer marketing is growing year over year, and if you don’t tap in, your competitors eventually will.
Influencer marketing isn’t just “cool.” It’s effective. Especially when paired with short-form video, which continues to dominate platforms like Instagram, TikTok, and YouTube.
Here’s why it works:
Trust is already built. People follow local creators they relate to.
Video sells. It’s engaging, emotional, and gives a real feel for your
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