Surviving the Spending Slowdown: What Martial Arts Studio Owners Need to Know

In 2025, consumer sentiment is shifting. Fast.

After years of strong spending—even amid economic uncertainty—new data shows a clear pivot: Americans are pulling back. And it’s not just about gas prices or groceries. They’re cutting back on non-essential spending—entertainment, dining out, and yes, even extracurriculars like martial arts.

So, what does that mean for you, the martial arts studio owner?

It means we’re entering a new era where brand loyalty, perceived value, and community trust matter more than ever.

Let’s break it down.

Consumers Are Hitting Pause on Non-Essentials

According to recent studies by Bankrate and Intuit Credit Karma:

• 83% of consumers say they’ll consider cutting non-essential purchases if their finances worsen.

• 54% say they’re already planning to spend less on things like travel, entertainment, and extracurriculars.

While martial arts training might feel essenti...

Let me give it to you straight: influencer marketing isn’t just for billion-dollar brands or celebrity collabs. It’s not about landing the Kardashians. It’s about owning your zip code.

I’ve personally worked with big names—Jesse Itzler, Mike Michalowicz—and those connections gave Business Kombat a powerful boost. But here’s the truth:

You don’t need a national name to win locally.
You need a smart strategy and the courage to hit “send” on a DM.

And you’d better move fast—because influencer marketing is growing year over year, and if you don’t tap in, your competitors eventually will.

⚡ Why Influencer Marketing Works for Martial Arts Studios

Influencer marketing isn’t just “cool.” It’s effective. Especially when paired with short-form video, which continues to dominate platforms like Instagram, TikTok, and YouTube.

Here’s why it works:

• Trust is already built. People follow local creators they relate to.

• Video sells. It’s engaging, emotional, and gives a real feel for your

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