In the world of youth sports, martial arts often takes a backseat to soccer, football, and basketball. Parents and kids naturally gravitate toward team sports because they seem like the default path to growth, social connection, and even college opportunities. But here’s the reality:

Martial arts isn’t just another sport—it’s a transformational tool that builds leaders for life.

If you want to dominate your local market, you must shift the narrative. It’s time to reposition martial arts as the #1 choice over traditional sports by focusing on what truly sets it apart.

Step 1: Reposition Martial Arts From “Activity” to “Essential Development”

The biggest hurdle? Martial arts is seen as an “extra” while traditional sports are viewed as a necessary part of childhood.

🔹 Shift the Narrative:

Stop marketing martial arts as just an extracurricular activity. Instead, position it as the ultimate tool for confidence, discipline, and leadership development.

🔹 Speak to Parents’ Priorities...

When you see my videos you can watch them on YouTube, on Facebook, on Instagram, on Twitter, you might see them on Reels, Tik Tok, Snapchat or LinkedIn. The point is, you can see and consume our content almost anywhere. Your potential customers are no different than you, they have a preferred platform that they consume content on.

As a business owner of any kind, it is in your best interest to make sure that your customers can find you where they are, not where you want to be. And this is the flip that we continue to help business owners change their mindset on so that their business can continue to grow and prosper. And of course we want to do the same thing for you.

Its also very important to understand that, love it or hate it,  Social media is not going away anytime soon. You can romanticize about the past and be like, well, we used to do it this way. We used to do it that way. But eventually when you spend time dwelling on the past and how “it used to be” instead fo focusing o...

As a Mastermind coach and a full time martial arts business owner, I've been getting this question asked to me a lot lately by other Martial Art school owners. The question is: “Should we raise our rates on our existing members?”

My successful high level coaching clients already know the answer, however, I wanted to take a few moments and clarify my opinion on this topic for all.

The short answer is no. Absolutely not.

It is my professional opinion, that raising rates to your current members is probably one of the single worst things that you could do in your martial art based membership business. There is a far better solution to make raising rates a win-win situation that I will explain in a moment.

But first, allow me to expand on why I say no:

…..Imagine you are a customer at a service based business and you've been there for awhile, you've been a loyal customer, you're mostly happy. Then, one day, the owner of the business comes to you and says, “Thank you for being a loy...