As martial arts studio owners, we often focus on the physical aspects of our business – the training, the equipment, the classes. But what happens when we overlook a crucial part of today’s business world, especially during the biggest shopping events of the year like Black Friday and Cyber Monday?
A Digital Shift You Can't Afford to Ignore
This past Black Friday and Cyber Monday, online sales reached astronomical heights. Adobe Analytics reported a massive $9.8 billion in sales during Black Friday and 12.4 billion on Cyber Monday! This isn’t just a trend; it’s the new reality of consumer behavior. If your martial arts studio wasn’t a part of this online shopping wave, it’s time to ponder what you've missed – and how you can still make the most of it.
Embracing the Digital Marketplace
The good news? It’s not too late to embrace the digital marketplace. Setting up an online presence for...
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