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Being OPEN......Now, this sounds like a no brainer.
But we have talked to so many martial arts business owners and asked them about their hours of operation and far too many just decide to go in âwhen they feel like it,â or maybe it's an hour before classes start.
There's a big problem with that.
There's no other professional business in the country that I can think of. That does that, except martial artists, this is something that needs to stop.
Here's a quick story about a young martial arts school owner,
I owned my first martial art studio when I was 21. And I had two problems.
I was 21.
and
It was my first business.
And.
Because I was, young and (business) dumb, I would come in whenever I felt like. I would go out and party and have a great time on the weekends (and ok on the weekdays too). Did I mention that I was 21?âŚ
But what I did know was that I wasn't being as successful as I thought I could be.
Fortunately for me, my dad, who's the founder of our style and at...
When you see my videos you can watch them on YouTube, on Facebook, on Instagram, on Twitter, you might see them on Reels, Tik Tok, Snapchat or LinkedIn. The point is, you can see and consume our content almost anywhere. Your potential customers are no different than you, they have a preferred platform that they consume content on.
As a business owner of any kind, it is in your best interest to make sure that your customers can find you where they are, not where you want to be. And this is the flip that we continue to help business owners change their mindset on so that their business can continue to grow and prosper. And of course we want to do the same thing for you.
Its also very important to understand that, love it or hate it, Social media is not going away anytime soon. You can romanticize about the past and be like, well, we used to do it this way. We used to do it that way. But eventually when you spend time dwelling on the past and how âit used to beâ instead fo focusing o...
In this short video we show you a little of segment 2 of the best LOW COST/ HIGH IMPACTÂ ways you can gain new members without spending any extra money.
Early in my training, I was at an event listening to a speaker talk about why our industry was stuck and what we needed to do to break out of the norm. The talk had the idea of how the people around you will affect you.
It reminded me of the story  of the crabs.
You see, crabs in an open bucket will stay in their bucket. If one crab tries to climb out, the other crabs pull him back down. If he continues to try to climb out, the other crabs may pull off one of his legs to keep him in the bucket.
Why wouldnât the other crabs watch how the crab gets out, so they know it can be done and so they know how to get out, too?Â
Instead the crabs in the bucket are more interested in keeping everyone else in the bucket.
The crab story reflects human nature. Other people â family, friends, co-workers â industry "experts" will try to drag someone thatâs succeeding down to their level.Â
When one tries to do something different, get better skills, improve broken business models, based on old out...
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