Think you’ve got your branding figured out?
I thought I did—until I learned something very important from my friend and mentor, Steve D. Sims.
Steve’s not just someone who talks about branding; he’s someone who lives it. He’s built a reputation as the guy who makes the impossible happen. And his lesson on branding hit me like a front kick to the chest.
Here’s what he taught me:
Branding isn’t just a logo.
It’s not a tagline.
It’s not even a flashy website.
Branding is a feeling.
It’s what people say about you when you’re not in the room.
Steve challenged me with a simple question:
"Are you in control of your brand?"
It made me stop and think about how my studio shows up online, in the community, and even on the mat.
He gave me this exercise: Google yourself.
What comes up?
For martial arts studio owners, that’s a powerful question. Is the first result your website? Is it your...
As a martial arts studio owner, you face countless decisions every day.
Should you introduce a new class? Hire another instructor? Adjust your marketing strategy?
Some decisions will be great, and some won’t work out as planned. But there’s one type of decision that can grind your progress to a halt.
The worst decision you can make isn’t scaling too quickly or hiring the wrong person.
It’s indecision.
Indecision will cost your martial arts studio more money, time, and opportunities than any wrong decision ever could.
Here’s an example:
A studio owner considers whether to hire an assistant instructor for their growing kids' program. They can’t decide whether to go with the energetic green belt with a natural flair for teaching or the seasoned black belt with tournament wins.
Weeks pass as they weigh their options. By the time they decide, both candidates have taken positions at competing studios. Now, the...
In the fast-paced world of martial arts studio management, success requires more than just passion and skill. It demands a winning mindset and a dynamic approach to team engagement. Just like martial arts students need discipline and adaptability to excel, studio owners must equip their teams to thrive in an evolving landscape.
The days of rigid, one-size-fits-all solutions are over. We’re now in the era of mass customization, where personalized, immediate solutions set the pace. If your studio’s operations and mindset aren’t aligned with this new reality, you risk falling behind competitors who are already embracing change.
Here are seven essential principles to transform your studio’s mindset, create an unstoppable team, and keep your students engaged and growing.
Empower your instructors and staff to solve problems instead of merely reporting them. Whether it’s resolving student concerns or...
Introduction:
In the dynamic world of martial arts, the journey of a studio owner is unique and challenging. It’s not just about teaching martial arts; it’s about building a successful business and leading a fulfilling life. In this post, we’ll delve into three critical aspects that every martial arts studio owner should focus on: Money, Meaning, and Self-Mastery.
1. The Role of Money in Your Dojo’s Success
Money is often seen as a controversial topic, yet its significance cannot be understated. For a martial arts studio owner, financial stability is not just about personal gain. It enables you to provide a better life for your family, invest in your dojo, and contribute to your community.
But how do you attract financial success? The key lies in action. Money is drawn to those who are decisive and proactive. Indecision and procrastination, on the other hand, are major deterrents. Your choices today directly influence your financial health tomorrow....
Growing a successful martial arts business takes dedication, hard work, and a solid plan. If you're looking to take your business to the next level, having a business coach can make all the difference. In this blog post, we'll explore the invaluable insights and guidance a business coach can provide while also diving into the essential elements for success in the martial arts industry.
Building a Strong Foundation
To build a strong foundation for your martial arts business, you need to establish a clear vision and mission, a strong brand identity, and an effective business plan. Your business coach will be there to support and guide you through this crucial phase. Together, you'll create an inspiring vision that outlines your long-term goals and aspirations. Your mission will be concise and actionable, specifying how you'll achieve those goals. Your coach will help you craft a compelling brand identity that resonates with your target audience, ensuring your business stands out from...
In a survey done by Success magazine, Belief in self was the #1 factor attributed to the top athletes and earners in the world.
They all go through hard times.
Even the most successful people suffer through valleys and peaks of hardship and failure.
The mindset of belief that they can and WILL succeed allows them and will allow you to NOT be poor but to be a success!
Belief in self is critically important, but its important to note that it is the STARTING point to success.
The next step is to take action towards that belief.
Want an edge on taking that step?...
No matter where you are now, no matter how small of a step you take. You've gotta start.
"Success isn't a big step taken in the future, its a small step taken right now!"
I believe in you-
MAKE THIS A WEEK TO REMEMBER
Implement these 5 things into your business this week and watch how different your results can be.
Doing things differently is going to be one of the secrets to improving your results for this year. Try and make your business the go-to weekly thing for your members. Read on for our “in use” best practices on scaling your business, so you can build a lasting brand.
Have a PLAN for referrals!
There are two things we know that studio owners crave: a dedicated network of students and pro shop merchandise sales. With our new student referral program feature, there’s now an opportunity for your existing students to refer their friends to your school. If you need more details on this reply back to this email and we will send it to you FREE. Now, owners of any size school can take advantage of student referrals immediately. This will increase your revenue improve your sales and expand your student retention.
Product Updates
Got a pro...
Really, when it comes to BIRTHDAY PARTIES people either love me or hate me
They love me when they listen with an open mind, to what I say when it comes to Birthday parties. They listen. They learn. They make small changes. They follow my proven process that gets consistent and reliable results each and every time it is implemented. They deploy their team with all the tools and info they need to have an EPIC party+ And BOOM Success. And... that makes them love me. Well,... at least they love the process :)
But what is a successful Birthday party? What determines success?
For this Martial Art business of ours a “SUCCESSFUL party has these 7 factors. *Make sure to read all the way to the end for a SUPER BONUS
The clients paid to host the event. (Free events are ok too)
The Birthday child was made to feel like a SUPER HERO
The kids (and the parents) had a BLAST
Everything was done in a process that allows the attendees to see, hear & feel the value...
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