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The Guide to Success: Money, Meaning, and Mastery

blog business money success Jan 22, 2024



In the dynamic world of martial arts, the journey of a studio owner is unique and challenging. It’s not just about teaching martial arts; it’s about building a successful business and leading a fulfilling life. In this post, we’ll delve into three critical aspects that every martial arts studio owner should focus on: Money, Meaning, and Self-Mastery.

1. The Role of Money in Your Dojo’s Success

Money is often seen as a controversial topic, yet its significance cannot be understated. For a martial arts studio owner, financial stability is not just about personal gain. It enables you to provide a better life for your family, invest in your dojo, and contribute to your community.

But how do you attract financial success? The key lies in action. Money is drawn to those who are decisive and proactive. Indecision and procrastination, on the other hand, are major deterrents. Your choices today directly influence your financial health tomorrow....

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Missed Black Friday and Cyber Monday? Here's How Your Martial Arts Studio Can Still Win Big in 2024

The Opportunity You Didn't Know You Were Missing

As martial arts studio owners, we often focus on the physical aspects of our business – the training, the equipment, the classes. But what happens when we overlook a crucial part of today’s business world, especially during the biggest shopping events of the year like Black Friday and Cyber Monday?

A Digital Shift You Can't Afford to Ignore

This past Black Friday and Cyber Monday, online sales reached astronomical heights. Adobe Analytics reported a massive $9.8 billion in sales during Black Friday and 12.4 billion on Cyber Monday! This isn’t just a trend; it’s the new reality of consumer behavior. If your martial arts studio wasn’t a part of this online shopping wave, it’s time to ponder what you've missed – and how you can still make the most of it.

Embracing the Digital Marketplace

The good news? It’s not too late to embrace the digital marketplace. Setting up an online presence for...

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Unlocking Success: Building Your Martial Arts Business and your Team

advice blog business coaching Aug 02, 2023

Growing a successful martial arts business takes dedication, hard work, and a solid plan. If you're looking to take your business to the next level, having a business coach can make all the difference. In this blog post, we'll explore the invaluable insights and guidance a business coach can provide while also diving into the essential elements for success in the martial arts industry.

Building a Strong Foundation

To build a strong foundation for your martial arts business, you need to establish a clear vision and mission, a strong brand identity, and an effective business plan. Your business coach will be there to support and guide you through this crucial phase. Together, you'll create an inspiring vision that outlines your long-term goals and aspirations. Your mission will be concise and actionable, specifying how you'll achieve those goals. Your coach will help you craft a compelling brand identity that resonates with your target audience, ensuring your business stands out from...

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blog business coaching Jun 21, 2022

In a survey done by Success magazine, Belief in self was the #1 factor attributed to the top athletes and earners in the world.

They all go through hard times. 🔥

Even the most successful people suffer through valleys and peaks of hardship and failure. 🤯

The mindset of belief that they can and WILL succeed allows them and will allow you to NOT be poor but to be a success!

Belief in self is critically important, but its important to note that it is the STARTING point to success.

The next step is to take action towards that belief.

Want an edge on taking that step?...

No matter where you are now, no matter how small of a step you take. You've gotta start.

"Success isn't a big step taken in the future, its a small step taken right now!" 🙏

I believe in you- ❤️



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"We Had Our BEST Month ever!"

Uncategorized Apr 29, 2022

Can you imagine how exciting it would be to be able to say that?

And not for just 1 month but for an entire YEAR.

Most martial art business coaches rarely have that happen with even one their clients...


With our Business Kombat clients, we hear it




As a matter of fact we heard it so much and from so many of our members at our most recent Mastermind event  at Disney, that for a brief moment I thought they were playing an ApriI fools joke on us...

They were not.

They were so excited about their success and their families success that they literally were saying "I had my best month ever"  to me BEFORE they even said hello!

I couldn’t wait to share this great news with you. Now, I'm not telling you this to impress you, I'm telling you this to impress UPON YOU how important is it for you to be in the right room, with the right people, who have the right tools to help you conquer any challenge you are having in your business. 

If that's what...

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When you should (and should not) raise your rates

I’ve gotten this question so many times and it really makes my blood boil. Not so much at the question itself, but at the underlying psychology behind it.

And the question is: Should I raise my rates?

My answer: YES! Stop over thinking it. Stop it. Just raise your rates.

Here's why. You are worth more. In fact, 95% of you reading this right now are UNDERCHARGING!

The first digit in your monthly tuition price should be a 2. As in $200+ per month.

You owe NO ONE an explanation... (unless your plan is to raise current active paying member rates-which I'll discuss below)

As you already know, everything else in our world increases in price every year, heck, some things even increase every month. Yet, too many martial art school owners don't increase their rates.

Seriously, think about it, gas, milk, electricity, dry cleaning, beer, wine. water, airline prices, gymnastic lessons, health insurance, college tuition, gym memberships, rent, mortgage, payroll, internet, cell phones,...

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The 3 realities of being CEO


Last week in one of our coaching groups I came across a question from an owner about some push back that he was experiencing from his staff about some forward changes he wanted to implement in his business.

Far too many of us struggle with this same issue of trying to keep everyone on our team happy while we trying to keep our business successful, so I felt it was important to share this with all of you.

As the leader of your martial art business there are some hard realities you have to learn to accept.

Reality #1. You will NEVER please everyone. You make decisions for your business based on the best information that you have and that you feel are in the best interest of YOUR business. The most successful people in the world today were once though of as "crazy" and got resistance at every turn. (ELON, JEFF, STEVE, BILL,)...The difference is, they BELIEVED in what they were doing and they KNEW that their idea would be for the better in the long term.

Reality #2- Humans are creatures...

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5 Things you can do right now to improve your Business for 2022


Implement these 5 things into your business this week and watch how different your results can be.

Doing things differently is going to be one of the secrets to improving your results for this year. Try and make your business the  go-to weekly thing for your members. Read on for our “in use” best practices on scaling your business, so you can build a lasting brand. 

Have a PLAN for referrals!  

There are two things we know that studio owners crave: a dedicated network of students and pro shop merchandise sales. With our new student referral program feature, there’s now an opportunity for your existing students to refer their friends to your school. If you need more details on this reply back to this email and we will send it to you FREE.  Now, owners of any size school can take advantage of student referrals immediately. This will  increase your revenue improve your sales and expand your student retention.

Product Updates 

Got a pro...

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3 action steps to improve your business & dominate the competition!

Uncategorized Dec 23, 2021

Here are the three biggest things you should be working on so you can dominate the first quarter of 2022! Or any quarter of the year.

Number one, have a reactivation campaign in place. 

Now, the reactivation campaign targets, three very specific groups of people who have come in contact with your business number one leads people that are in your system, but haven't yet booked an appointment. 

Number two people who are in your system and taken one or two lessons, but for whatever reason, they haven't started or sign up with you. 

And number three, probably the biggest category, and that is former members, people who were at your studio, who were paying you who understand your culture, but now, who knows they're just not training. Those three categories are what we call the lowest hanging fruit. And if you have a system that allows you to go get them, and get them back into your studio, that's what we call maximum efficiency with minimum effort. 

The truth is, our...

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Your Business > Your Team?

business coaching success Nov 02, 2021
Every business aims to provide a service, to sell a product,or to deliver something meaningful to the industry but what many martial art school owners don’t realize is that success begins with empowering your people.
Even if right now It's only You. Or you plus 1.
Here are 5 TEAM BUILDING rules we learned from people who are way ahead of the game. They inspire us so we can continue to build and scale our studios and our teams in them:
1. Give them authority and a sense of responsibility. People want guidance, not rhetoric. They need to know what the plan of action is and how it will be implemented. They want to be given responsibility to help solve the problem and the authority to act on it.” ~Howard Schultz, Starbucks.
2. Make sure they understand your mission and believe it can be done. No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve...
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