I’ve gotten this question so many times and it really makes my blood boil. Not so much at the question itself, but at the underlying psychology behind it.
And the question is: Should I raise my rates?
My answer: YES! Stop over thinking it. Stop it. Just raise your rates.
Here's why. You are worth more. In fact, 95% of you reading this right now are UNDERCHARGING!
The first digit in your monthly tuition price should be a 2. As in $200+ per month.
You owe NO ONE an explanation... (unless your plan is to raise current active paying member rates-which I'll discuss below)
As you already know, everything else in our world increases in price every year, heck, some things even increase every month. Yet, too many martial art school owners don't increase their rates.
Seriously, think about it, gas, milk, electricity, dry cleaning, beer, wine. water, airline prices, gymnastic lessons, health insurance, college tuition, gym memberships, rent, mortgage, payroll, internet, cell phones, Netfli...
Last week in one of our coaching groups I came across a question from an owner about some push back that he was experiencing from his staff about some forward changes he wanted to implement in his business.
Far too many of us struggle with this same issue of trying to keep everyone on our team happy while we trying to keep our business successful, so I felt it was important to share this with all of you.
As the leader of your martial art business there are some hard realities you have to learn to accept.
Reality #1. You will NEVER please everyone. You make decisions for your business based on the best information that you have and that you feel are in the best interest of YOUR business. The most successful people in the world today were once though of as "crazy" and got resistance at every turn. (ELON, JEFF, STEVE, BILL,)...The difference is, they BELIEVED in what they were doing and they KNEW that their idea would be for the better in the long term.
Reality #2- Humans are creature...
Implement these 5 things into your business this week and watch how different your results can be.
Doing things differently is going to be one of the secrets to improving your results for this year. Try and make your business the go-to weekly thing for your members. Read on for our “in use” best practices on scaling your business, so you can build a lasting brand.
Have a PLAN for referrals!
There are two things we know that studio owners crave: a dedicated network of students and pro shop merchandise sales. With our new student referral program feature, there’s now an opportunity for your existing students to refer their friends to your school. If you need more details on this reply back to this email and we will send it to you FREE. Now, owners of any size school can take advantage of student referrals immediately. This will increase your revenue improve your sales and expand your student retention.
Product Updates
Got a pro shop item that is new? Or maybe one that is good...
Here are the three biggest things you should be working on so you can dominate the first quarter of 2022! Or any quarter of the year.
Number one, have a reactivation campaign in place.
Now, the reactivation campaign targets, three very specific groups of people who have come in contact with your business number one leads people that are in your system, but haven't yet booked an appointment.
Number two people who are in your system and taken one or two lessons, but for whatever reason, they haven't started or sign up with you.
And number three, probably the biggest category, and that is former members, people who were at your studio, who were paying you who understand your culture, but now, who knows they're just not training. Those three categories are what we call the lowest hanging fruit. And if you have a system that allows you to go get them, and get them back into your studio, that's what we call maximum efficiency with minimum effort.
The truth is, our coaching clients a...
Tenacity is underrated, whatever you were just thinking about giving up on, double down on going after it ...
If you can drop the habit of over-judging yourself, you’ll move much faster and be much better off in the long run. I want you to win and I wish you so much happiness as we continue to move in the 4th quarter of 2021.
When you realize you control your mood, everything gets better! If you want to find dark, hate and negativity you will find it. But realize what you input into your news feed, your eyes, your head always affects the output. (your life) this really matters in the game of happiness, which is the goal
Remember to look for solutions on the things you don’t control. Look for ways to upgrade and adapt on the things you do. "Good" is the enemy of "Great"
Are you ready to stay classy, positive, hungry and ahead of the curve? Whether you are just starting out or you are a seasoned studio owner. We give you the best time tested and proven “done for you” strategies tha...
Increase retention and improve turn out at studio events using our simple 5 step plan.
Now that we are re-opening across the country and getting "back to a new normal" ☣️
Lets focus on keeping our current members longer and keeping them ENGAGED on things happening around the studio.⭐️
Here's how:🎥
Watch part 1 of our FREE 5 part mini series on how you can increase retention and student turn out at events.🏆
Got questions?
✅ Hit me up in the comments...
✅ Grab a call spot: http://bit.ly/BKhotline
✅ Send me an email: [email protected]
Look for parts 2-5 coming soon.....
The power of print marketing may have diminished for your business over the years but it has not gone away!
You might not be printing business cards as much todays but there are still a few printed things that a membership based business needs to succeed.
Print marketing should still be an important part of your overall marketing plan. Especially when it comes to special coupons and GIVING BACK to the communities you serve.
Get more details in the vid. CLICK HERE 👈
Learn how to be the GO TO resource for schools, sport teams and churches in your area when you grab the complete course at: ATTRACTION SYSTEMS https://www.businesskombat.com/kombat-attraction-2
MOTIVATION MINDSET:
You can be better.
It can be easier.
Truth is, we are ALL carrying around limiting beliefs about:
🔥What we think we can achieve
🔥What we deserve
🔥What we fear
And unless you deal with these limiting beliefs that subconsciously hold you back, you will become part of the disheartening 90% of business owners who keep wishing it was easier and then blame everything else for their failures.
That’s why we created the Business Kombat Coaching Program specifically for martial arts school owners like yourself.
It’s the perfect combination of systems, mindset, goal setting and strategy woven together in one powerful, rapid results-producing system.
Because realistically, you need EVERY one of those pieces to work together synergistically.
Only then will it become easier BECAUSE YOU WILL HAVE GOTTEN BETTER
Only then will you be able to achieve the success you deserve.
No Need to wish.
It's right here in front of you.
Today.
50% Complete
Including our free report: The top 10 ways to keep your customers coming back for more!